May 9, 2023
MCHD joins social media campaign to reduce HIV infections
MOBILE, Ala. — In 2020, the U.S. Department of Health and Human Services, through the Health Resources and Services Administration (HRSA), awarded approximately $117 million to expand access to Human Immunodeficiency Virus (HIV) care, treatment, medication, and prevention services. Family Health, the primary care division of the Mobile County Health Department (MCHD), was among five agencies in Alabama to share in that funding.
This investment was a critical component of the Ending the HIV Epidemic: A Plan for America (EHE) initiative, which aims to reduce the number of new HIV infections in the United States by 90 percent by 2030.
MCHD and Family Health recently partnered with the COMMANDO Advertising & Marketing Agency to do a campaign for “Ready, Set, PrEP.” COMMANDO combines more than 20 years of experience working for industry leading LGBTQ+ dating apps.
PrEP (pre-exposure prophylaxis) can reduce the chance of getting HIV from sex or injection drug use. The “Ready, Set, PrEP” program provides free PrEP HIV-prevention medications to thousands of people living in the United States, including tribal lands and territories, who qualify.
In addition to posts on numerous social media channels, information is available at https://mchdprep.com for clients to learn more about the availability of PrEP for free for those who qualify.
This project aligns with the original award in 2020. This first-of-its-kind program emphasizes outreach, HIV testing, partnerships, and workforce expansion to increase access to and use of PrEP, as well as linking individuals who test positive for HIV to treatment.
The production of this advertisement was supported by Grant H80CS00318 from HRSA Bureau of Primary Health Care Health Center Program. Its contents are solely the responsibility of MCHD and do not necessarily represent the official views of HRSA Bureau of Primary Health Care Health Center Program.