Record-breaking number sign up for health plans during Open Enrollment Period 01.29.2024

January 29, 2024

Record-breaking number sign up for health plans during Open Enrollment Period

MOBILE, Ala. — More than 21.3 million people selected an Affordable Care Act Health Insurance Marketplace plan during the 2024 Open Enrollment Period. Total plan selections include more than 5 million people — about a fourth — who are new to the Marketplaces and 16 million people who renewed their coverage.

The Mobile County Health Department and Family Health, its primary care division, had Certified Application Counselors ready to assist. The counselors, who have been trained and are able to help consumers as they look for health coverage options through the Health Insurance Exchange, assisted 3,055 clients during the OEP. Assistance by the Certified Application Counselors is free to consumers.

“Family Health’s Certified Application Counselors have worked diligently to help thousands of people enroll in affordable plans this year,” said Kelly Warren, Executive Director for Family Health. “Several patients have returned to the counselors to deliver heartfelt thanks for the impact their assistance has had on both their family’s budget and healthcare access.”

The Inflation Reduction Act (IRA) and the American Rescue Plan continue to keep Marketplace coverage affordable. Thanks to the IRA, four in five customers were able to find health care coverage for $10 or less per month for plan year 2024 after subsidies.

These steps expanded access to affordable, comprehensive Marketplace coverage for millions of middle- and lower-income families nationwide. Compared to the Open Enrollment Period last year, nearly 4.2 million more individuals with household incomes less than 250 percent of the federal poverty level (about $75,000 per year for a family of four) enrolled in 2024 coverage — demonstrating that when coverage is affordable, people sign up.

Marketplace coverage has also been critical for many people transitioning from Medicaid or the Children’s Health Insurance Program (CHIP) as states conduct eligibility renewals, which restarted last year. As of December 31, 2023, CMS data show that 2.4 million plan selections in states that use, or approximately 15 percent, were made by individuals who were previously enrolled in Medicaid or CHIP coverage.

Certified Application Counselors can be found at all Family Health centers conveniently located throughout Mobile County. You may visit for a list of sites or call directly at 251-445-8632 for the Patient Assistance Department.

Family Health is one of several Federally Qualified Health Centers located in Mobile County. The others include Franklin Primary Health Center, Mostellar Medical Center, and Accordia Health.